Co-Creating Brands by Nicholas Ind & Holger J. Schmidt

Build stronger brands together with Co-Creating Brands, a strategic guide to brand-building through customers, employees, and communities.

About this Book:

•    Every copy is a brand-new, 100% authentic original edition — never a photocopy or reprint, guaranteed for genuine print quality and binding.

•    If your book arrives damaged or defective, you can easily change or return it, no matter the reason.

•    Printed on quality paper with a durable cover, built to be revisited and shared for years.

•    A thoughtful pick for every occasion, including branding gift boxes, gifts for marketers, and professional bundles, and more.

Book Details:

•    Full Title: Co-Creating Brands: Brand Management from a Co-Creative Perspective

•    Authors: Nicholas Ind and Holger J. Schmidt

•    Format: Paperback

•    Language: English

•    Category: Branding / Marketing / Business / Brand Management

•    ISBN: 9781472962263

•    Pages: 336

•    Package Includes: 1 book

Highlights:

•    A modern book on co-created brand value.

•    Explores branding through customers, employees, and stakeholders.

•    Combines strategic models with international case examples.

•    A strong choice for marketers, entrepreneurs, and brand leaders.

Care Note: Keep away from water, direct sunlight, and excessive humidity. Store in a dry place to preserve the cover and pages.