Fast Money is a sharp look at Formula One as a global business machine. Caroline Reid and Christian Sylt explore the deals, power struggles, sponsorships, corporate battles, and financial forces that helped turn F1 into one of the world’s most valuable sports.
This book is especially useful for readers interested in Formula One, sports business, corporate strategy, media rights, sponsorship, and high-stakes competition.
• Book Title: Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles That Drive Formula One
• Authors: Caroline Reid and Christian Sylt
• Category: Sports Business / Formula One / Business / Motorsport
• Format: Hardcover
• Language: English
• ISBN: 9781399723480
• Pages: 432
• Package Includes: 1 book
Fast Money looks beyond the racetrack to explain how Formula One became a billion-pound global sport. It explores television deals, sponsorships, team finances, power brokers, and corporate manoeuvring.
Its strength lies in treating F1 not just as entertainment, but as a business ecosystem driven by money, influence, strategy, and ambition.
Reader & Media Notes
• Focuses on Formula One as a global business
• Useful for readers interested in sport, finance, and corporate power
• Strong choice for F1 fans who want to understand the business behind the races
About the Authors
Caroline Reid and Christian Sylt are writers known for covering the financial and business side of Formula One and global motorsport.
Why Read This Book
• Explains the business behind Formula One
• Covers deals, sponsorships, power struggles, and money flows
• Useful for sports business and F1 readers
• Offers a behind-the-scenes perspective
• Strong gift for motorsport fans
Perfect For
• Formula One fans
• Sports business readers
• Business and strategy gift boxes
• Motorsport enthusiasts
• Readers interested in media and sponsorship
• Title: Fast Money
• Subtitle: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles That Drive Formula One
• Authors: Caroline Reid and Christian Sylt
• Format: Hardcover
• Language: English
• ISBN: 9781399723480
• Pages: 432
• Business-focused book on Formula One
• Explores money, power, sponsorship, and strategy
• Strong gift for F1 and motorsport fans
• Behind-the-scenes view of global sports business
• A premium read for business-minded sports lovers
Care Note
Keep away from water, direct sunlight, and excessive humidity. Store in a dry place to preserve the cover and pages.
